Juice Radio

Advertising

Terms & conditions

Last updated: 31 August 2026.

These terms apply to all advertising, sponsorship and promotional airtime sold by Juice Belfast Limited ("Juice", "we", "us"), a company registered in Northern Ireland, on Juice Radio 103.8FM and our online streams. They form part of your contract with us alongside your booking confirmation. Where the two conflict, the booking confirmation takes precedence.

In these terms, you means the advertiser, or the agency booking on the advertiser's behalf. An agency booking does so as principal and is responsible for payment.

Bookings

All bookings are accepted subject to these terms and to available airtime. A booking is confirmed once we have acknowledged it in writing. We may decline any booking, and we do not have to give a reason.

Rates and payment

Rates are quoted exclusive of VAT, which is charged at the prevailing rate. Payment terms are set out in your booking confirmation. Rolling monthly packages are billed in advance.

We may charge statutory interest and recovery costs on overdue invoices under the Late Payment of Commercial Debts (Interest) Act 1998. If an account falls significantly overdue we may suspend transmission of your advertising until it is settled.

Cancellation

Rolling monthly packages may be cancelled at any time, effective from the end of the month already paid for. We do not refund part months.

Campaigns booked for a fixed term, and bookings tied to a specific event, date or sponsorship, carry the cancellation terms set out in your booking confirmation. Where we have already commissioned production or reserved specific airtime, we may charge for that work.

Copy and production

Where we write, voice and produce your commercial, we own the copyright in that recording and licence it to you for broadcast on Juice for the duration of your campaign. If you want to use the audio elsewhere, ask us and we will usually agree terms.

Where you supply finished audio, you must own or have cleared all rights in it, including music, performers and any voice artist.

Advertising standards

All advertising broadcast on Juice must comply with the UK Code of Broadcast Advertising (the BCAP Code), which is enforced by the Advertising Standards Authority. It must also comply with the Ofcom Broadcasting Code and with the conditions of our Ofcom licence.

We check copy against the BCAP Code before broadcast. That check is for our own compliance purposes. It is not legal advice to you, and it does not transfer responsibility for your claims to us. You remain responsible for the accuracy of what you tell us about your business.

We may decline or require amendment to any copy that does not comply, or that we consider unsuitable for broadcast, at any time — including after a campaign has started, and including copy we have previously accepted. Where we withdraw compliant copy for reasons of our own, we will offer a credit or replacement spots.

Central clearance

Certain categories of radio advertising must be centrally cleared by Radiocentre before they can be broadcast. This is a requirement of the BCAP Code, and it is not something we can waive or do ourselves. These categories include:

If your advertising falls into one of these categories we will tell you, and we will submit it for clearance. Clearance takes time, so please allow for it in your schedule. We cannot broadcast copy in these categories until clearance is granted, and a delay in clearance is not a fault on our side.

Central clearances expire. Copy cleared more than six months earlier must be resubmitted before it can run again.

Advertising we cannot broadcast

Some advertising is prohibited on UK radio by law, and we cannot accept it whatever the budget. Under sections 319 and 321 of the Communications Act 2003 we cannot broadcast:

"Political" is defined broadly in the Act. It covers more than party politics — it includes advertising that seeks to influence legislation, government policy, or public opinion on a matter of political controversy. A charity or campaign group is not exempt simply because it is not a political party. If you are unsure whether your campaign falls inside this, tell us early and we will take it to Radiocentre.

We also do not accept advertising for products or services that cannot lawfully be advertised on radio, or that would put our Ofcom licence at risk.

Keeping advertising separate from programming

Ofcom requires that advertising is clearly separate from, and distinguishable from, programming. This shapes what we can sell:

Sponsorship

Sponsorship of a show, a daypart or a feature is credited to the sponsor, and those credits are kept distinct from both the programme and from spot advertising. Sponsorship credits cannot carry advertising messages or calls to action — that is an Ofcom requirement, not a house style, and it means a credit reads differently from a commercial.

Sponsorship does not give the sponsor any editorial influence over the programme sponsored. We retain full editorial control.

Competitions

Where a campaign includes an on-air competition, the competition must be conducted fairly and the rules, entry route and any cost of entry must be made clear to listeners, as the Ofcom Broadcasting Code requires. We will agree the mechanic and the wording with you before launch, and we administer the draw. If you are supplying the prize, you are responsible for providing it as described and within a reasonable time.

What you promise us

By placing a booking you confirm that:

You agree to indemnify us against any claim, fine or reasonable cost we incur because something you told us was inaccurate, or because copy you supplied breached these promises. This does not apply where the problem was caused by our own error in production.

Scheduling, placement and make-goods

We will make every reasonable effort to broadcast your advertising at the times booked, but rotating placements are exactly that, and we cannot guarantee exact positioning, separation from a competitor, or a specific presenter's show unless your booking confirmation says so in writing.

If a spot is not transmitted, or is transmitted defectively, our liability is limited to a credit or a replacement spot of equivalent value. Please tell us within 30 days of the transmission date so we can check the logs.

We may reschedule advertising where news coverage, a technical fault, or a regulatory requirement makes the booked placement unsuitable.

Our licence

Juice broadcasts under an Ofcom licence, and its conditions sit above any commercial agreement. Where our licence or the Broadcasting Code limits what we can carry, we may decline, defer or unwind a booking for that reason. If we do, we will refund any airtime you have paid for and not received.

Liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, or for fraud.

Otherwise, and to the extent the law allows, we are not liable for loss of profit, loss of business, loss of anticipated savings or any indirect loss, and our total liability for a campaign is limited to the amount you paid us for it.

Data protection

Where we handle personal data in connection with your booking, we do so in line with our privacy policy. Where a campaign involves us collecting listener data on your behalf — a competition entry, for example — we will agree in writing who is responsible for what before it runs.

Complaints

If you are unhappy with any aspect of your campaign, please see our complaints procedure.

Listeners who wish to complain about an advertisement may do so to the Advertising Standards Authority, and about our programming to Ofcom. Nothing in these terms affects those rights.

Changes to these terms

We may update these terms. The version that applies to your campaign is the one published when your booking was confirmed. We will tell you in advance if a change materially affects a campaign already running.

Governing law

These terms are governed by the law of Northern Ireland, and the courts of Northern Ireland have exclusive jurisdiction.

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